Use case
Activation
The account is created and the product is never used
Somebody signs up, gets three screens in, meets the step that needs a colleague, an admin permission or a piece of data from another system, and puts it down until later. Later does not arrive. In the dashboard this looks like a healthy signup number and a flat usage chart.
The numbers
8%
median free trial to paid conversion across 200 B2B software products
Kyle Poyar with ProductLed and ChartMogul, January 2026
30 to 50%
of users drop out during the first sign-up session in SaaS and product-led products
Shno, SaaS onboarding statistics, 2026
25%
higher first-year retention where onboarding is structured rather than left to the user
Get CSM, customer success onboarding benchmarks, 2025
What ARCY sees
ARCY watches the first sessions the way a founder would if they could sit behind every new account: step by step, on the ones that never reached first value.
- The exact step accounts stop on, per segment and per environment
- What people asked the agent before they stopped, in their own words
- Struggle signals: the repeated attempt, the long pause, the field filled and cleared
- Which segments reach first value, and how long it takes them
What ARCY does
ARCY answers inside the product, at the step where the account stopped, through the chat surface and the flows your own team authored. It paints no tour over your interface and it sends no user an unprompted nudge.
- Answers setup questions from the sources you approved, never from the open web
- Walks the user through the step with a flow your team published
- Fills what it can from what it already knows, and asks for the rest in the conversation
What it measures
Some of your new accounts never open ARCY at all. Same product, same onboarding, same window, no ARCY. The difference between them and the users ARCY helped is the activation ARCY was responsible for.
- ARCY compares the users it helped against the users it never touched
- Accounts reaching first value in both groups, per flow
- Below a minimum group size the difference is withheld, and the counts still show
+36.3% activation lift on this flow
With ARCY
42.8%
1,204 users who ran this flow
Without ARCY
31.4%
2,910 users who never used ARCY
ARCY compares the users it helped against the users who reached the same step and never used it. Both are counted as finished the same way.
Related
See where your own activation stops
Book a walkthrough and we will look at the step your new accounts never get past, using your own numbers.