Industry
Retail and e-commerce
The buyer abandons the checkout, and the seller never publishes a second listing
Two curves, one platform. The buyer meets an account wall or a form that asks for more than the basket is worth. The seller finishes one listing, finds the variants and shipping rules harder than the first screen suggested, and does not come back. Only one of the two shows up in the funnel report.
The numbers
70.19%
average online shopping cart abandonment, averaged across 49 separate studies
Baymard Institute, cart abandonment rate statistics
19%
of abandonments happen because the site insisted on an account before checkout
Baymard Institute, checkout abandonment reasons, 2025
18%
abandon because the checkout itself was too long or too complicated
Baymard Institute, checkout abandonment reasons, 2025
What ARCY sees
ARCY watches both sides of the platform the way an operator would if they could sit behind every buyer and every seller: step by step, on the sessions that ended without an order or a listing.
- The checkout step buyers stop on, split by device and by traffic source
- The listing field sellers abandon, and how far into onboarding they got
- Struggle signals: the promo code retried, the variant table opened and closed, the shipping rule filled and cleared
- Which categories and which seller cohorts stall on the same step
What ARCY does
ARCY answers inside the storefront and inside the seller console, at the moment either side stops, through the chat surface and the flows your own team authored. It paints no tour over your pages and it sends no shopper an unprompted message.
- Answers delivery, return and fee questions from the sources you approved
- Walks a new seller through variants and shipping rules with a flow your team published
- Puts buyer drop-off and seller drop-off in one place, which is where they are usually two reports
What it measures
Some of your buyers and sellers never open ARCY at all. Same storefront, same catalogue, same window, no ARCY. The difference between them and the users ARCY helped is what ARCY was worth on each curve.
- ARCY compares the users it helped against the users it never touched
- Orders and published listings in both groups, per flow
- Below a minimum group size the difference is withheld, and the counts still show
+36.3% activation lift on this flow
With ARCY
42.8%
1,204 users who ran this flow
Without ARCY
31.4%
2,910 users who never used ARCY
ARCY compares the users it helped against the users who reached the same step and never used it. Both are counted as finished the same way.
Related
See it on your own checkout, or your own seller onboarding
Book a walkthrough and we will look at whichever of the two curves is costing you more, using your own numbers.